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Exclusive Resource for Our Retail PartnersThe real story behind Essential AF. Not a pitch. Kel shares what she was going through at 38, why everything she tried made it worse, and how five years of figuring it out became one formula built specifically for women in hormonal transition.
The science behind Essential AF made simple. After this video your team will know exactly what each ingredient does, how to talk about it at the counter, and why one scoop does the work of four or five separate products.
Why so many women in perimenopause feel like they're doing everything right and still going backwards. This video explains the real physiological reasons, and why working with the body instead of against it changes everything.
The claims made across these three videos are grounded in peer-reviewed research. The references below are provided for any team member or customer who wants to go deeper.
An easy add-on that genuinely helps her stick with it. The glass shaker and the travel dispenser both remove the small daily frictions that make people quit a supplement.
Staff Training
Everything your team needs to recommend Essential AF with confidence, right at the counter, no fluff.
Spot the right customer, open naturally, handle every objection, and close without pressure. A step-by-step script your team can use today.
All 11 ingredients, what each one does, why it matters for perimenopause, and exactly what to say about each one at the counter.
Four customer personas, 12 trigger phrases to listen for, and a clear visual and verbal cue guide so your team spots her immediately.
Every question your team will hear, from creatine myths to HRT interactions to "will it make me bulky?", with confident, accurate answers.
Opening stock recommendations, reorder trigger points, storage requirements, and who to contact for orders, returns, and urgent queries.
Exactly where to position Essential AF, what to place it next to, and the two conversation openers that turn browsers into buyers.
Why Essential AF
Not adapted from a sports supplement. Not a generic protein powder with a pink label. Built specifically for the physiology of midlife women.
Protein, creatine, collagen, probiotics, magnesium, zinc, and more, in one daily serve.
Replaces an entire supplement cupboard. One product, one routine, zero overwhelm.
Muscle, energy, immunity and fibre, with nutrients chosen for women at midlife.
No stimulants. Nothing artificial. Nil declared allergens.
"You didn't fail every diet. Every diet failed your physiology."Essential AF Brand Promise
Counter Opportunity
Smaller appetite, a busy life, or a medication her doctor has prescribed: whatever the reason, plenty of women walking into your store are eating less than they used to. That makes every serve of food count.
When food intake drops, protein is often the first thing to slip, and women already lose muscle naturally as they age. Essential AF gives her 30g of complete protein in one daily serve, alongside the minerals and fibre she may be missing. If she's on a prescription medication, involve the pharmacist before recommending anything.
Protein contributes to the growth and maintenance of muscle mass. When she's eating less, a single serve covers a big share of what she'd otherwise need to find in food.
Magnesium and iron both help reduce tiredness and fatigue, and iron contributes to normal energy metabolism. The iron occurs naturally in the faba bean protein.
An excellent source of fibre from inulin and acacia. Dietary fibre contributes to regular laxation, and acacia is particularly gentle on digestion.
Zinc and vitamin D are necessary for normal immune system function, and chromium contributes to normal macronutrient metabolism.
All health effects apply as part of a healthy diet involving a variety of foods. Essential AF is a food, not a medicine and not a weight loss product. Never suggest it treats, offsets or manages the effects of any medication.
She mentions she's eating a lot less than usual, or struggling to get enough protein in.
"When you're eating less, protein is one of the easiest things to fall short on, and women naturally lose muscle as they age, so it's worth looking after."
"Essential AF gives you 30 grams of protein in one serve, plus magnesium and iron, which help reduce tiredness and fatigue, and 8 grams of fibre. It goes alongside your meals, not instead of them."
If she's on a prescription medication: "Let me get the pharmacist to have a quick chat with you first, just to make sure it suits you."
The Numbers
There's probably a protein powder that tastes like chalk. A tub of creatine used inconsistently. A magnesium your GP mentioned. Add it all up. The supplement industry built confusion because confusion sells more products. We built EssentialAF to end that.
Health effects apply as part of a healthy diet involving a variety of foods.
Don't Divorce 'Em Yet
A listed medicine for mood, calm and sleep in perimenopausal and menopausal women. Same warm conversation, a different customer.
Listed Medicine · AUST L 527259The four actives, the doses, and, because this is a listed medicine, the exact words your team can and can't use at the counter.
The woman this is built for, and how to open a gentle, compliant conversation with her.
Product Knowledge
Four active ingredients, two capsules a day with food. This is a listed medicine, so the wording is fixed. Learn these lines and you'll always be on solid ground.
The hero. In perimenopausal and menopausal women, Affron helps reduce the occurrence of symptoms of mild anxiety, supports healthy emotional and mood balance, and supports refreshing sleep. Lead with this for the woman who's wired, teary, short-fused and not sleeping.
An amino acid found in tea. It helps with mind relaxation, calms the mind, and supports a healthy stress response in the body. It pairs with the saffron: one supports her mood, the other calms the mind.
Traditionally used in Western herbal medicine to support healthy sleeping patterns and as a calmative for the nervous system. Always use the full phrase "traditionally used in Western herbal medicine", it's the only lawful way to describe it.
In the forms the body can use straight away. They support nervous system health and function, help the synthesis of neurotransmitters, and support energy production, the raw materials a stressed, under-slept nervous system has been burning through.
How It Works
Perimenopause isn't a switch that flips at menopause. It's a transition that can start in her early 40s, when her hormones stop moving in their old, predictable rhythm. Those hormones do far more than run a monthly cycle, they're tied up in how she feels day to day, how she handles stress, and how well she sleeps. As they shift, so does all of that.
That's why the picture is so consistent, and so confusing for her: the short fuse, the flatness, the wound-up feeling, the 3am wake-ups. It isn't a character change, it's physiology. Don't Divorce 'Em Yet is formulated to support her through the symptoms that show up in that window. Here's what each part is doing.
She's not failing at anything, and she's not stuck with it either. What she's feeling is physiology, and there's something made specifically for this stage of her life.
At the Counter
She's in her 40s or 50s and holding a lot together. Shorter-tempered than she used to be, teary or flat for no reason she can name, awake at 3am. She often thinks she's just becoming someone she doesn't like. A lot of it is the hormonal shift of perimenopause showing up in her mood and sleep. And I'm not gonna lie, she might even cry while she's talking to you about it. God knows I have, plenty of times, at the most inopportune moments.
"How have you been sleeping? A lot of women your age tell me they feel more on-edge than they used to and can't work out why. Does that sound like you?"
"A lot of what you're describing, the short fuse, the 3am waking, can be the hormonal shift of perimenopause showing up in your mood and sleep. It's really common, and it's not you failing at anything."
"There's a product called Don't Divorce 'Em Yet, made specifically for women in perimenopause dealing with mild anxiety and poor sleep. It has saffron at the clinically-studied dose, plus L-theanine and lemon balm. Two capsules a day with food."
"Always read the label and follow the directions. And if your symptoms persist, have a chat with your health professional."
Don't Divorce 'Em Yet is for the everyday, mild version, the wired-but-tired, snapping-at-the-kids woman. If she's describing something bigger, low mood that won't lift, real distress, or she asks about her medications, that's a pharmacist conversation. Always walk her over.
The Golden Rules
This is a listed medicine, so the language is regulated. Stick to the words on the left, never use the words on the right. When in doubt, leave it out.
Now Available to Order
Two capsules a day that help in the management of sugar cravings and help maintain healthy blood sugar, made for women in perimenopause.
Ships from 9 NovemberWhy This Happens
If you've got a customer telling you she's fighting sugar cravings she never used to have, here's the plain-English picture, and it's the whole reason this product exists.
As a woman moves through perimenopause, a lot changes at once: her cycle, her energy, her sleep, her mood, and often her relationship with sweet food. The sugar cravings that come from nowhere and the sweet tooth that switched on in her forties are really common at this stage of life. They're not a character flaw.
So when she's beating herself up about it, the most useful thing you can tell her is that she's not alone and it's not about willpower. Not Tonight, Sugar helps in the management of sugar cravings and helps maintain healthy blood sugar. What's in it is below.
What's In It
Two capsules a day. Here's the plain-English "what it is" for each ingredient, with the amount per daily dose (2 capsules) exactly as listed on the ARTG.
The biggest ingredient by weight. A woody climbing plant native to India, with a long history in Ayurvedic medicine.
A patented, standardised citrus extract made from lemons (Citrus limon), rich in a natural polyphenol called eriocitrin.
A species of wild asparagus, better known as Shatavari. Traditionally used in Ayurvedic medicine as a female tonic.
A naturally occurring compound that the body also makes in small amounts.
An essential mineral, in the citrate form.
An essential trace mineral, in the picolinate form.
Same two-video format as the others. Here's what your team will get to watch as soon as they're ready.
Not Tonight, Sugar is on the wholesale portal now at $49 (RRP $79). Order before 9 November and it ships separately, free of charge, as soon as it lands.
Order on the wholesale portal →
The counter scripts and the full "what you can and can't say" guide are on their way, just like the Don't Divorce 'Em Yet page. Questions in the meantime: hello@everleanbody.com.
Not Tonight, Sugar (AUST L 531114). 60 hard capsules, take 2 capsules daily. Always read the label and follow the directions for use. Adults only. If you are pregnant or breastfeeding, seek the advice of a health practitioner before taking this product. Vitamins and minerals should not replace a balanced diet.
Ongoing Support
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